Image via Wikipedia
Golf is one of the most popular sports in the world today. It is also a fact that it is also one of the most commercially successful sports on the planet today . A recent report for Nike by the research group Trefis predicts a global market size rise from $16Bn to $20bn over the next 5 years. It is also predicted that in India golf will overtake cricket in in size in the next 5 to 10 years .
These figures are quite astonishing but for the average day to day golfer does any of this matter ?
It is interesting to see how a large group of services, products and dependent businesses form the basis of the golfing industry.
- Golf clubs , club membership
- Golfing equipment. Golf clubs , bags, trolleys , golf balls
- Golf clothes . Designer clothes .
- Media – TV coverage, magazine , books, forums and member sits
- Corporate Entertainment. Including corporate golf events and personalised golf gifts are popular business tools .
- Corporate branding tools such as promotional golf umbrellas
- Training equipment including 3d graphics training systems
- Computer games, playstation games etc.
Over recent times it has become more obvious that big-business and sport are becoming more inter-twined . In the UK football is as often in the news papers regarding commercial and financial stock market issues as on the pitch reporting. The striving for success on the field has lead to the implementation of business models more commonly seen in commercial arenas for gaining capital from the stock market and other commercial sources. Clubs now get significant revenue from sports broadcasters like Sky (UK) and EPSN europe,sponsorship deals and retail outlets.
Golf has a different but no less important financial connection with these sources. And also in a similar way to football the rather seedier side of the equation with celebrity gossip bringing the sport into the mainstream spotlight. For Wayne Rooney the UK soccer star read Tiger Woods the US golf legend. However the fires of profit are stoked it it makes little difference to those that make the profits.
This money driven momentum keeps the sporting industry moving forward and golf is no different . At the grass roots level with the young players coming through and local golf courses making the essential infrastructure of the sport, the continual rise in influx of money will continue only whilst golf continues in the headlines.
There exists significant interest in the little white ball continuing to disappear into the hole and remaining one of the world’s top sports. There is no sign yet that golf will do anything but continue to rise in its popularity . Will we see golf pros floated on the stock exchange in the way that this trend has hit the UK soccer industry? I would not be surprised.
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